Job Description
Scope of Role
1. Product & 360 Development
- Lead cross-market category relaunch initiatives, setting overarching vision, positioning, and priorities
- Guide development and execution of NPL and GTM briefs, incorporating global and brand strategy, consumer insights, and regional nuances
- Drive early-stage strategy and concept testing, acting as lead in validating consumer needs and positioning
- Oversee clinical claim development with PD, R&D, AT, and Legal, ensuring claims are competitive and align with legal limitations. Partner in communication development, ensuring claims and messaging resonate with consumer targets across priority markets while adhering to regulatory standards
- Develop Global Go-To-Market (GTM) strategy and assets, fostering collaboration across key cross-functional partners (Creative, VM, Education, Consumer Experience, Online, etc.), ensuring regional alignment on GTM priorities and brand consistency across regions
2. Forecasting & Financial Alignment
- Lead market sharing and forecast alignment efforts, ensuring financial targets are achievable and regionally supported
- Review and validate COGS to meet margin expectations and are accretive to the overall business
- Guide GBP forecasting and provide strategic input to align on cost feasibilities and pricing
3. Cross-Functional & Regional Leadership
- Serve as a central hub for cross-functional alignment—leading pre-alignment and monthly meetings with key stakeholders across marketing, supply chain, PD, legal, creative, editorial, R&D, AT, Scientific Communication, and brand communications
- Act as China Captain, leading bi-weekly meetings and China Steering Committee, ensuring local relevance and acceleration in priority market
4. Executive Stakeholder Engagement
- Lead monthly meetings with the Chief Brand Officer, identifying and framing agenda topics based on critical business decisions and leadership requests
- Lead and coordinate content development and reviews, ensuring alignment across cross-functional stakeholders and brand leadership
- Drive effective meeting execution that supports high-quality decision-making, removes roadblocks, and accelerates project progress and strategic evolution
5. Project & Process Ownership
- Review and provide input on PLC, feasibilities, and bulletins to support cross-functional execution readiness
- Own weekly formula evaluation tracker to manage product development timelines and decisions
- Promote accountability over timeline delivery and execution across brand value chain and creative ops timeline development while partnering with these teams to ensure key partners deliver in accordance with milestones required
- Manage associate’s weekly responsibilities and provide guidance on execution needed
Key Skills & Competencies:
1. Strategic Thinking & Business Acumen
- Strong analytical and strategic planning abilities
- Deep understanding of skincare market dynamics and consumer behavior
- Ability to translate insights into actionable marketing and innovation strategies
2. Skincare Category Knowledge
- Previous experience in skincare brand marketing
- Familiarity with legal, regulatory, and scientific aspects of skincare product claims
- Experience partnering with Clinical, PD, Legal, and Editorial to ensure compliant and persuasive claims
3. Leadership & Cross-Functional Influence
- Proven leadership in managing cross-functional teams and navigating complex matrix organizations
- Ability to influence without authority across global regions and functional areas
- Skilled in building alignment and driving clarity through ambiguity
4. Communication & Presentation
- Exceptional communication skills—both written and verbal
- Proficient in executive-level presentation development and delivery
- Skilled in storytelling for both technical and creative audiences
5. Project Management
- Highly organized, detail-oriented, and capable of managing multiple projects with shifting priorities
- Experience with innovation calendars, GTM processes, and product lifecycle management
6. Cultural Fluency & Global Mindset
- Experience working with regional teams, especially China, and an understanding of local market nuances
- Ability to adapt global strategies for regional execution without compromising brand equity
Job Tags
Local area, Shift work,